Innoredux

Innoredux

Business Models for Reducing Plastic Waste along the Value Chain: Paths to Innovative Trends in Retailing
Coordinator

Dr. Frieder Rubik
Institute for Ecological Economy Research (IÖW)
Bergstraße 7
69120 Heidelberg
Phone: +49 6221-64916-6
e-mail: frieder.rubik@ioew.de

Duration Period
February 2019
January 2022
Description

The idea and goal of Innoredux is to develop and implement innovative packaging solutions in distance and stationary retailing using a living lab research approach in order to avoid or reduce plastic waste along the value chain.

The subject of investigation and the focus of research are innovations in trade for waste prevention and reduction within the framework of business models and the underlying value chains. The potential of their expansion from niches into the mainstream will be investigated. The project focuses on reduction measures through a more efficient use of materials, substitution (alternative ecologically compatible materials) and through influencing consumers' decision-making behaviour in purchasing. Such innovative reduction measures can contribute significantly to the reduction of plastic discharges into the environment and at the same time generate competitive advantages.

In a living lab in the city of Heidelberg, business models will be tested and implemented in cooperation with a number of partners from the retail sector and civil society. On the basis of the results of the living lab, guidelines for municipalities and companies will be developed. The project focuses on four product groups: food, cosmetics, office supplies and textiles.

Main areas of work

  • Analysis of interdependencies and decision-making processes along the value chain (production - trade - consumption)
  • Development of innovative business models to avoid packaging
  • Testing of innovative approaches for low-plastic packaging in a living lab in Heidelberg
  • Balancing the ecological, economic and social impacts of the business models identified as innovative
  • Development and dissemination of guidelines for companies and municipalities

WP 1 Developing a typology of plastic waste prevention business models through innovative packaging solutions

Contact person

Dr. Frieder Rubik, Institute for Ecological Economy Research (IÖW), Bergstraße 7, 69120 Heidelberg
e-mail: frieder.rubik@ioew.de

Project partners

ifeu, Alnatura, Annas Unverpacktes Heidelberg, Avocado Store, dm, Memo, Unverpackt e. V., Zalando

Short description

In a first step, existing business models that contribute to the reduction of packaging (especially plastic packaging) along the value chain will be examined and categorised. The project partners analyse existing innovative, instructive and plastic-reducing solutions with a strong leverage effect and estimate the reduction potential via quantity balances (waste types, waste quantities, etc.).

 WP 2 Balancing, identification of best practices and success factors

Contact person

Dr. Pauline Riousset, Institute for Ecological Economy Research (IÖW), Potsdamerstraße 105, 10785 Berlin
e-mail: pauline.riousset@ioew.de

Project partners

ifeu, Alnatura, Annas Unverpacktes Heidelberg, Avocado Store, BUND, BUND Heidelberg, dm, Memo, City of Heidelberg, Unverpackt e. V., Zalando

Short description

This work package analyses the ecological, social and economic impacts of business model innovations and identifies their success factors. To this end, key data and model examples will be collected as preparatory work for the company checklists and the handbook for a municipal concept for comprehensive plastic prevention and reduction (so-called "conceptual handbook for municipalities"; WP 4). The potential impact of municipal support is assessed.

WP 3 Design of options for action and testing in a living lab

Contact person

Dr. Frieder Rubik, Institute for Ecological Economy Research (IÖW), Bergstraße 7, 69120 Heidelberg
e-mail: frieder.rubik@ioew.de

Project partners

ifeu, Alnatura, Annas Unverpacktes Heidelberg, Avocado Store, BUND, BUND Heidelberg, dm, Memo, City of Heidelberg, Unverpackt e. V., Zalando

Short description

This work package includes the implementation of a living lab with retail companies, the City of Heidelberg, BUND and consumers. Here, a strategy to reduce plastic waste, consisting of suggestions to improve business models and support from municipalities, is developed and tested.
Case studies: A living lab is conducted, i. e. a geographically and temporally defined testing area is to be created in which knowledge is exchanged, strategic partnerships are to be generated and solutions can be tested. Together with the associated partners, the objectives and intention of the intervention/experiments and questions will be defined (co-design) before options for action are developed and adapted and tested in a strategy for the local context of Heidelberg. The effects of the living lab will be evaluated during the process.

WP 4 Strategy development and development of company checklists and conceptual guidelines for municipalities

Contact person

Dr. Pauline Riousset, Institute for Ecological Economy Research (IÖW), Potsdamerstraße 105, 10785 Berlin
e-mail: pauline.riousset@ioew.de

Project partners

ifeu, Alnatura, Annas Unverpacktes Heidelberg, Avocado Store, BUND, BUND Heidelberg, dm, Memo, City of Heidelberg, Unverpackt e. V., Zalando

Short description

The living lab results from WP3 are transferred into the context of the considered product groups and the existing strategies are revised. The research results will be used to develop company checklists and a conceptual handbook for municipalities and the dissemination phase will be prepared (cf. WP 5).

WP 5 Dissemination of results

Contact person

Dr. Frieder Rubik, Institute for Ecological Economy Research (IÖW), Bergstraße 7, 69120 Heidelberg
e-mail: frieder.rubik@ioew.de

Project partner

ifeu

Short description

The transdisciplinary research approach requires a reciprocal, project-accompanying transfer of knowledge and results. Therefore, an integrative work package is planned that encompasses all project work and affects all actors. In this work package, the focus is on describing the communication measures on the basis of the analysis of target groups and goals. The communication measures are based on the pillars "Information" - "Best Practice" - "Training" - "Imitation".

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