Food retail

The idea and goal of Innoredux was to develop and implement innovative packaging solutions in distance and stationary retailing using a living lab research approach in order to avoid or reduce plastic waste along the value chain.

The aim of the project was to develop concepts and preliminary planning for the implementation of an infrastructure for the collection, ship-based treatment, and marketing of plastic waste in order to reduce the input of plastic waste into the environment and marine ecosystems. The project's target regions were primarily less developed countries in the Global South.

Consumers buying products made of or wrapped in plastic play a decisive role in plastic consumption in Germany. A complete avoidance of plastic in everyday life, while unlikely to occur in full, would only be possible with extremely high restrictions. Moreover, many consumers are not aware of how much plastic is put into circulation or into the environment by buying a product.