Communication strategy

The idea and goal of Innoredux was to develop and implement innovative packaging solutions in distance and stationary retailing using a living lab research approach in order to avoid or reduce plastic waste along the value chain.

In PLAWES, the modelling system of the German national park Weser-Wadden Sea was the first large European river basin that was investigated in detail regarding its microplastic pollution.

In order to legitimise political decisions on the problem of plastic emissions into the environment, it is necessary to formulate a quantitative emission target. The budget approach for plastic emissions was developed within the framework of this project. The research work was guided by the following questions: What amount of plastics in the environment is still acceptable?